The term thought leadership is omnipresent in the modern business world. But what exactly does it mean? Who coined this approach and how...

Why ABM is important right now At a time when personalized communication and efficiency are crucial in marketing, account-based marketing...

Why is sustainability communication important today? Sustainability is no longer a trend - it is a necessity. In 2024, the climate...

Why is conversion rate optimization so important? In e-commerce, the conversion rate is one of the key metrics for the success of an...

Companies with products or services that require explanation, such as the software provider Salesforce, benefit enormously from online...

As an entrepreneur who wants to develop and implement your online marketing strategy, it is important to carefully weigh up the...

Startups often face the challenge of growing quickly with limited resources and little awareness. One example that illustrates the value...

For B2B startups, especially in IT and the technology sectors, as well as tech-oriented SMEs, choosing the right platforms for online...

Whether it makes sense for a provider of B2B services and products to operate a Facebook account for German target customers depends on...

After asking ChatGPT 4.0 about the "Impact of AI on Content Marketing," I noticed that its response did not mention the need for humans...

Imagine your company is faced with the challenge of implementing a special marketing campaign that requires expertise in various areas -...

An effective website should not only provide information , but also offer a positive user experience and encourage potential customers...

A well-thought-out business plan is the heart of any successful business, especially for startups. It serves not only as a guide for the...

SEA advertising media are made up of several elements that together form the ad that appears in search engines. These components vary...

In today's fast-moving marketing world, a clear and precise flow of communication between companies and agencies is crucial. An effective...

In today’s business world, corporate communication is an indispensable tool for ensuring a company’s long-term success. Two examples...

The Indispensable Compass in Marketing: Why a Marketing Plan is Indispensable   A real-life case: When the Merseburg company (name...

Corporate videos without planning? Not a good idea!   In today's world, moving images, or videos, have become an important element for...

In the digital world where companies compete for users' attention, it is crucial to be visible in relevant searches. An online shop that...

To place ads on YouTube, you use the advertising tool provided in or by Google Ads. YouTube is owned by Google, so placing YouTube ads is...