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Dr. Frank Lampe
Online Marketing for Products and Services that Require Explanation: A Guide
Companies with products or services that require explanation, such as the software provider Salesforce, benefit enormously from online...
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DR. LAMPE
Online Marketing Consulting
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Dr. Frank Lampe
Nov 43 min read
How much does online marketing consulting cost for SMEs?
As an entrepreneur who wants to develop and implement your online marketing strategy, it is important to carefully weigh up the...
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Dr. Frank Lampe
Nov 43 min read
Online Marketing for Startups
Startups often face the challenge of growing quickly with limited resources and little awareness. One example that illustrates the value...
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Dr. Frank Lampe
Nov 43 min read
Comparison: LinkedIn vs. Facebook for B2B Startups
For B2B startups, especially in IT and the technology sectors, as well as tech-oriented SMEs, choosing the right platforms for online...
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Dr. Frank Lampe
Nov 43 min read
Does a Facebook account make sense for B2B marketing?
Whether it makes sense for a provider of B2B services and products to operate a Facebook account for German target customers depends on...
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Dr. Frank Lampe
Nov 42 min read
Hallucinating AI
After asking ChatGPT 4.0 about the "Impact of AI on Content Marketing," I noticed that its response did not mention the need for humans...
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Dr. Frank Lampe
Oct 293 min read
How freelancers help companies realize marketing projects
Imagine your company is faced with the challenge of implementing a special marketing campaign that requires expertise in various areas -...
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Dr. Frank Lampe
Oct 292 min read
The Company Website - A Checklist for More Leads
An effective website should not only provide information , but also offer a positive user experience and encourage potential customers...
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Dr. Frank Lampe
Oct 293 min read
The Business Plan: Cornerstones and Guide for Startups
A well-thought-out business plan is the heart of any successful business, especially for startups. It serves not only as a guide for the...
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Dr. Frank Lampe
Oct 292 min read
SEA: Checklist for the design of advertising materials
SEA advertising media are made up of several elements that together form the ad that appears in search engines. These components vary...
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Dr. Frank Lampe
Oct 294 min read
The Agency Briefing - Being well informed is half the battle
In today's fast-moving marketing world, a clear and precise flow of communication between companies and agencies is crucial. An effective...
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Dr. Frank Lampe
Oct 294 min read
Corporate Communication Can Have a Big Impact!
In today’s business world, corporate communication is an indispensable tool for ensuring a company’s long-term success. Two examples...
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Dr. Frank Lampe
Oct 294 min read
The marketing plan
The Indispensable Compass in Marketing: Why a Marketing Plan is Indispensable A real-life case: When the Merseburg company (name...
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Dr. Frank Lampe
Oct 293 min read
The Importance of Scripts and Storyboards for the Effectiveness of Corporate Videos
Corporate videos without planning? Not a good idea! In today's world, moving images, or videos, have become an important element for...
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Dr. Frank Lampe
Oct 294 min read
SEA: Success in digital marketing
In the digital world where companies compete for users' attention, it is crucial to be visible in relevant searches. An online shop that...
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Dr. Frank Lampe
Oct 293 min read
Checklist Advertising on YouTube
To place ads on YouTube, you use the advertising tool provided in or by Google Ads. YouTube is owned by Google, so placing YouTube ads is...
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Dr. Frank Lampe
Oct 295 min read
Corporate Videos
Videos are playing an increasingly important role in modern corporate communications. They are a powerful tool for communicating messages...
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Dr. Frank Lampe
Oct 295 min read
Calculating the Marketing Budget
In the business world, a well-thought-out budget that fits the marketing task is often crucial to the success or failure of a company. A...
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Dr. Frank Lampe
Oct 295 min read
Content marketing and content creation services
In the digital era, where content forms the backbone of every successful marketing strategy, content creation plays a central role. Two...
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Dr. Frank Lampe
Oct 293 min read
What influence does AI have on content creation in marketing?
Who could answer this question better than Chat GPT 4.0? So I asked the AI and here is its answer: "Artificial Intelligence (AI) is...
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