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Dr. Frank Lampe
The Online Marketing Concept: Key to Digital Success
In today's digital world, a well-thought-out online marketing concept is crucial for the success of many companies. To illustrate the...
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DR. LAMPE
Online Marketing Consulting
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Dr. Frank Lampe
Oct 294 min read
Visibility in Today's Digital World: Essential for Business Success
In today’s digital world, online visibility is essential for a company’s success. For example, an online store selling handmade jewelry...
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Dr. Frank Lampe
Oct 295 min read
Affiliate Marketing - is it for us?
Affiliate marketing is a form of performance marketing in which companies (merchants) pay partners (affiliates) to refer customers or...
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Dr. Frank Lampe
Oct 295 min read
B2C vs. B2B Online Marketing: A Comparison
With a few exceptions, almost all companies face the challenge of marketing their products and services effectively online. The approach...
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Dr. Frank Lampe
Oct 296 min read
CSRD - The EU Corporate Sustainability Reporting Directive
Sustainability Reports in Corporate Communications Sustainability is no longer just a trend, but an essential part of corporate...
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